• Skyler Paladino

Facebook Branding 101 - Don't Start a Business Page Until You Do This!!

If you have a business page and are not getting the results you want, you are going to want to read this...

Your brand, your name, and your products are what separates you from the rest of the competition in your industry. The issue...your brand is most likely unknown.

If I were to tell you that I was selling two computers. Both cost exactly $1500. One was a Mac, the other a Mozzi.

Which would you buy?

What if the Mozzi had a larger screen?

What if the Mozzi had a faster processor?

What if the Mozzi had 100GB more than the Apple?

What if the Mozzi had a battery that lasted 12 hours longer?

Which would you buy?

90% or more of you will go with the Mac because we make subconscious decisions when we buy and are far more comfortable buying something we know versus something we do not.

Now Mozzi isn't a real computer, but if it was, at what point would you have switched? Would you have switched when you learned it had a larger screen or a longer battery life or would you have not switched at all?

This same psychology factors in when you are marketing through a Business Page. You might spend, $5, $10, $20, $100, $1000 or more on advertising and still see little to no results simply because people do not know who you are. You might have a product/service that is just as good or even better than your competitors, but studies show that consumers 90% of the time will purchase from a brand they are familiar with.

In order to overcome this, you need to understand the LONG GAME! Building a brand doesn't happen overnight. It takes time, consistency and good content (just to name a few) to make your brand well known. I personally use a 2 PHASE MARKETING STRATEGY when it comes to building large brands.

Phase 1 involves starting smaller. I build a Personal Account up first. People like to know the person they are buying from. They will not buy from you if they do not trust you. Once I build the engagement of that page to where they are maxed at 5000 friends (Facebook's current limit) and receive 100-200 likes a post, then I move to Phase 2.

Phase 2 involves transitioning to a Business Page and brining along your smaller community, so you can grow a larger community and brand! This useful first Phase helps build a loyal following and will create trust for new customers down the road. They will see people actively engaging and reacting positively to your posts, which will then make selling to them a lot easier!


If these Branding 101 Tips are helpful make sure to give this article a "like" and even "share" it with your friends! Continue to follow my posts as I share more helping social media marketing strategies!

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